While digital remained the buzzword at Goafest 2014, we take a look at specific areas aiding the growth of digital in India. And how is this digital growth aiding the advertising industry? Also get to see what Google's India Head, Rajan Anandan had to say about wearable technology. Hear Omnicom's Chief Innovation Officer, Guy Hearn on what makes for effective communication in digital. And not to miss some digital award winners at the annual advertising festival - Goafest 2014.