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Godrej to push up presence in rural India

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  • Published On: May 28, 2008
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Adi Godrej, Chairman, Godrej Group, is scripting a new growth strategy for his group FMCG companies and this time he is taking his battle with big daddies like Unilever and ITC to rural India. In a mega rural push, three Godrej group companies - Godrej Consumer Products, Godrej Sara Lee and Godrej Hersheys - will jointly launch an integrated game plan.
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