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Grasim to Spend Rs 100 Crore for Liva

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  • Published On: March 30, 2015
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K K Maheshwari, managing director at Grasim, speaks to NDTV about the launch of the company's retail fabric brand Liva. Grasim is going to invest Rs 100 crore to develop its first fabric brand, Liva, and is going to tie up with leading designers to make it popular with retail customers.
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