Gypsy: How the Song Became a Viral Sensation
It is hard to escape the Haryanvi-language song Gypsy by GD Kaur on the internet lately. The song's popularity on short-form content platforms like Instagram's Reels and YouTube's Shorts, cannot be understated. In this video, Arun Singh examines how the song has taken over the internet through viral dance challenges, focused marketing, and the song's innate earworm qualities.
