At #HandmadeDilSe telethon, Habba co-founders Smita Ram and Ram NK shared their journey and said that the initiative came from working with weavers and artisans through Rang De which is another initiative of the couple. Habba has 200 team members and over 20,000 artisans are part of the initiative. 'We are working with artisans to bring products that fits our contemporary lifestyle," said Ram NK.