At the launch of Banega Swasth India Season 11, Amitabh Kant, India's G20 Sherpa and former CEO, NITI Aayog, spoke about how India's G20 presidency in 2023 put a spotlight on health issues worldwide. He said, "Sustainiable development goals, health and nutrition were critical issues. Vast segments of population had gone Below Poverty ine due to COVID-19 pandemic, and health and nutrition had been badly impacted." He said that nudging behavioral change among young people helps make a difference.