Hero Eyes Brazil, Future Growth
Hero MotoCorp is rapidly accelerating its plans to expand its business outside India. Having already established some sales in Latin America, the next big target is to get into the ethanol-blended fuel market that is also the largest in the region – Brazil. Pawan Munjal shares with us the strategy it plans to adopt for this market, and also its simultaneous plans to expand capacity in India – with a particular focus on setting up a plant in South India.
