How BJP Forged A Strong Connect With Women Voters In UP
"(In Eastern UP), one of the things that emerged very clearly, was the extent to which women that we were speaking to, repeatedly expressed an affinity, an emotive connection with the PM," says Yamini Aiyar, President CPR, on how the government's welfare schemes like the free ration scheme helped the BJP forge a strong connection with the women voters in Uttar Pradesh.
