Abhishek Mishra, who has over 14,000 followers on Twitter, drew criticism after he tweeted saying he had cancelled a cab ride after learning that the driver was a Muslim. Many reported the account to be blocked on Twitter. In another case, e-tailer Amazon India found itself on slippery ground for associating itself with actor Swara Bhaskar, who faced backlash with her tweets over the Kathua gang-rape and murder case. The e-tailer than deleted its tweet, but did not issue any statement. Today, on Livestream, we ask how should firms win against online hate-mongering.