It is a double whammy for Hyundai Motor India and the man at the centre of it all, Hyundai Motor India Managing Director HS Lheem, is having a testing time. If falling domestic demand was not enough, even the export markets have hit a rough patch. The company's sales in markets like Europe are down by 50 per cent forcing the company to cut production by at least 25 per cent for the next two quarters.