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Idea enters Mumbai circle

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  • Published On: August 20, 2008
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Idea Cellular has launched services in Mumbai. Backed with a high-powered ad campaign, Idea is all set take on the existing competition of Vodafone, Bharti and Reliance. But like them, Birla doesn't yet have any global dreams. "We are focussed on domestic market and no global plans in telecom," said KM Birla, Chairman, AV Birla Group.
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