'If We Don't Innovate, We're Dead,' Snapdeal Founder to NDTV | Read

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  • Published On: July 15, 2015
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"If we don't innovate we will die," Snapdeal promoter Kunal Bahl told NDTV while launching a new mobile platform Shopo which he hopes will soon overtake Snapdeal. The poster boy of Indian e-commerce Kunal Bahl says the need to launch Shopo was to out-innovate Snapdeal. "Three years ago, Snapdeal was not relevant, three years from now, someone will out-innovate us. Its best we do it to ourselves."

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