David versus Goliath battles rarely end with a win for the little guy and this seemed to be the trajectory when an influencer took on Mondelez - which owns Cadbury and other huge brands - over the high sugar content in Bournvita in April. The influencer had to delete his video after getting a legal notice. Eight months on, however, the company has reduced the added sugar content in the drink by 14.4 per cent and the influencer is counting this as a major win for nutritional education in India.