IIM interns for Mamata during elections

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  • Published On: March 10, 2011
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Mamata Banerjee's Trinamool may soon get a corporate finishing touch. Two MBAs from IIM-Calcutta will intern with the party for two months starting April. While their brief is to reach out to voters through the world wide web, their marketing skills are sure to rub off on the way Trinamool positions itself as a winning brand.

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