Ten people rounded up for relieving themselves in the open were bundled in the municipal vehicle for transporting stray cattle and paraded around the industrial town of Bilaspur in Chhattisgarh. Of and on, the men had to take a pledge not to repeat their mistake again at the top of their voice. "Khule mein sauch nahin karenge (We won't defecate in the open)," they had to repeat through the 15-km journey.