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In conversation with Mark Patterson, CVL Srinivas of GroupM

  • 23:58
  • Published On: June 06, 2013
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In this episode, we have a special interaction with GroupM's top management - Asia Pacific CEO Mark Patterson, and South Asia CEO CVL Srinivas. They explain how hiked rates by GECs due to TRAI's ad cap are going to impact advertisers for further investments in TV.
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