In 2018, Kerala was hit by the worst floods in 100 years. The Kerala Government estimated Rs. 21,000 crore was needed to rebuild the state. The funds were required to rebuild hundreds of flooded villages, thousands of damaged and destroyed homes and 10,000 kilometres of ravaged roads. NDTV organised a special telethon to raise funds for Kerala. The goals were to enable the rebuilding of villages in the worst-affected districts and provide immediate assistance in terms of rehabilitation and food kits to people in the worst affected areas. All donations directly went to NDTV's partner NGO Plan India. The focus of this the event was to make India stand for the people of Kerala.