Innovative Products Or Inspiring Designs: What Makes a Product Successful? Experts Decode

Imagine if you were given a chance to design your own 'mobile phone' or a 'car'. What would you want it to look like? What do you think will be the colours and textures that you would want to add and above all, what functions would you want for your gadget? Sounds exciting! Well, that's exactly what a 'product' or an 'industrial product designer' does. The Indian design industry is fast growing and is estimated to become Rs. 18,000 crore worth market by the end of 2020, of which a 61% share alone will be held by the industrial design sector. In this episode of Heads Up, we bring together some of best product designers in the country, to give a reality check on being a product designer and starting your own 'design label'.