Inside the BJP Election Machinery: Why It’s So Effective in Gujarat

With a few hours to go for the second and final phase of polling in Gujarat, all parties have put their best foot forward to woo voters. From Prime Minister Narendra Modi to Delhi Chief Minister Arvind Kejriwal, top leaders took to the streets to campaign. The Congress, however, stuck to their low-key campaign. But behind the high-decibel election campaign lies a huge election machinery that works 24x7 behind the scenes to reach every single voter on the ground. And the BJP lies far ahead in that game compared to Congress and the Aam Aadmi Party (AAP), which gives them an edge over any other political party in Gujarat.