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IPL Season 2: Already a hit with advertisers

  • 1:15
  • Published On: October 21, 2008
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Cricket's biggest carnival is still six months away but Kunal Dasgupta, CEO of Multi Screen Media India, is striking deals with advertisers. NDTV has learnt that Sony is close to signing 8 sponsors for IPL's 2nd season for almost double the amount it earned during the first innings.
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