With elections in Andhra Pradesh in 2009, political parties like the TDP that once won in the state on the promise of prohibition are now once again targetting the liquor bottle. This at a time when the government is auctioning liquor shops to the highest bidders for astronomical amounts. Actress-turned-politician Roja in a new role as a campaigner against liquor. Her target is unauthorised liquor-selling outlets, locally called belt shops.