Campaign slogans set the stage for an election. If they catch the public mood and imagination, they can change the drift of an election. This time in Telangana the ruling Bharat Rashtra Samithi, fighting to score a hat-trick in the state, is hoping people will go with "Manchiga chesindu, malli vasthadu (He did well, he will come back)" whereas the Opposition is hoping it will be "10 samachralu ichcham, marudhdham (We gave 10 years. Let's change)".