Lakshya - Sampoorn Swasthya Ka: Setting The Agenda
Conceived in September 2014, NDTV-Dettol Banega Swachh India campaign is India's largest and longest televised public health campaign with Bollywood actor Amitabh Bachchan as the ambassador. After talking about building a clean India for five years, in 2019, Swachh became Swasth because only a clean India, can be a healthy India. Now, as the campaign steps into the ninth season, the idea is to make holistic goof health for all Indians a common goal - Lakshya - Sampoorn Swasthya Ka.
