The all-new Mahindra Alturas G4 has been officially launched in India, at a starting price of Rs. 26.95 lakh (ex-showroom, India). Mahindra's new flagship SUV will be available in two variants - Alturas G4 2WD and Alturas G4 4WD, and latter is priced at Rs. 29.95 lakh (ex-showroom, Delhi). Essentially, Alturas means pinnacle or height, which is quite an apt name for the new SUV considering the new Alturas G4 is the biggest and the most premium SUV to be launched by Mahindra yet. In India, the Mahindra Alturas G4 will rival the likes of the Ford Endeavour, Toyota Fortuner, Isuzu MU-X and the Skoda Kodiaq.