Vinita Bali Former Chief Executive Officer (CEO) and Managing Director (MD) at Britannia Industries Limited also joined the #RangDeIndia telethon and shared her views on social investment which according to her is 'personal'. Ms Bali also shared the benefits of social investment from the perspective of both investors and beneficiaries. She said, "Farmers will have the money to work and return the loan when they have the money and when their crops are sold. Like us, they great pride in what they do."