Maruti Suzuki has unveiled an all new look and an all new name to their mainstream showrooms in India – The Maruti Suzuki Arena! The new showroom takes the selling experience to a new level with a digital approach replacing traditional paper brochures, a new and upmarket ambience and some much needed updates in the buying experience like a dedicated delivery area. The new showrooms will also have a special section for the iCreate program that buyers can use to customise their new Maruti Suzuki cars.