Reinforcing its commitment towards ensuring greater financial protection for the country, Max Life Insurance unveiled the findings of the third edition of its flagship survey 'Max Life Insurance India Protection Quotient 3.0' (IPQ 3.0) in partnership with KANTAR.
Conducted in the most uncertain and challenging times, IPQ 3.0 assesses the notable shifts in attitude of urban India. It is based on the mental preparedness around future uncertainties, awareness and ownership of life insurance product categories.