2020 was an unprecedented year which was spent mostly at home. It was a year of realisation of health, safety and financial uncertainty. With work life crossing the contours of personal life, women, the multitasker demographic donned the onus of putting it all together, emerging stronger. But how did urban Indian women react to these uncertain times financially? Are they anxious? Do they feel protected?
India Protection Quotient 3.0 (IPQ 3.0) conducted by Max Life insurance in association with Kantar, reflected on how women are progressing towards financial protection against uncertainties, their security levels and preparedness.