The LPG cylinder requirements of a village tucked away in rural Assam, or the literacy requirements of a small community on the outskirts of rural Gujarat--it may seem that India would already have such data, accurately recorded and stored. However, in reality, India's data reports are unstructured and data gaps are a consistent occurrence, says Prukalpa Sankar, co-founder of the data analytic start-up, SocialCops. Working in India's rural areas to tackle the big problems with big data, this startup analyses collected information and helps prepare action plans. Join us on this episode of Startup Wednesday as we discuss India's glaring data gaps, unstructured data reports and the difference big data can make.