Minority Outreach vs Boycott Pledge: PM's Message Not Reaching Foot Soldiers?

A controversial video filmed at a gathering in Chhattisgarh's Jagdalpur days after the April 8 communal clashes in the central part of the state shows BJP and VHP activists taking a pledge to economically boycott Muslims and Christians. This has happened just days after Prime Minister's Easter outreach and to Pasmanda Muslims in Uttar Pradesh, leading to the question - is the Prime Minister's minority outreach messaging not reaching party foot soldiers?