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MNP rush: Idea takes the lead, Vodafone comes next

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  • Published On: February 03, 2011
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"No Idea, Get Idea". Idea Cellular's campaign by Abhishek Bachchan to woo subscribers of rival telecom companies seems to be paying it rich dividends. The country’s sixth-largest mobile operator was the biggest gainer in the first ten days of mobile number portability (MNP) being launched across the country.
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