Mobile Ad Market To Grow At A Rate Of 59% By 2020
India's mobile advertising market is on a roll. Ad spending on the medium is all set to grow at a rate of 59% by 2020. It's according to a recently released report by WATConsult- the digital agency under Dentsu Aegis Network. This exponential growth is great news for the advertising industry and the app ecosystem. But still there are 3 issues that are threatening to take the sheen off. What are these? Rajiv Dingra, CEO of WATConsult joins us to address these issues.
