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Multiplex Advertising: Why it remains a small percentage in the Indian ad pie

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  • Published On: February 23, 2012
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On All About Ads, we look at the trend of taking on competitors as Bajaj takes on Hero in its new ad while HUL compares its Rin to rival Tide. Also, we look at why cineplex and multiplex advertising remains a small percentage in the Indian advertising pie.
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