Mumbai Billboard Collapse: Fourteen people died and over 70 were injured when a massive billboard collapsed during a fierce storm that battered Mumbai Monday evening. The hoarding was erected by Ego Media on a plot which has been leased to the Police Welfare Corporation by the Maharashtra government's Police Housing Division. There are four hoardings from Ego Media on the premises, one of which collapsed Monday evening. Mumbai Police registered a case against the owner of Ego Media, along with others implicated in the incident.