Neera Startup By Tamil Nadu Coconut Farmers A Huge Hit
A group of coconut farmers in Tamil Nadu have launched a start up to market Neera in tetra packs. The community from Tirupur district uses a technology to catch fermentation so the sweet sap doesn't turn into toddy. The value-addition fetches a much higher price for farmers. NDTV's Sam Daniel spoke to P K Prabhu, Director - Marketing of the start-up.
