As India fights the COVID-19 pandemic that has all the makings of derailing the progress made towards eradicating global malnutrition by 2030, is also a major health concern for India's children. But a unique initiative, the Nutrition India Programme, by Reckitt Benckiser in the two districts of Amravati and Nandurbar becomes important in tough times like these to fight malnutrition and help provide better nutrition to new mothers and newborns.