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Old Spice ad campaign goes viral

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  • Published On: July 18, 2010
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In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign's star, ex-football player Isaiah Mustafa. In the videos, he responds personally to online queries or comments from various Web users and some famous ones, including Ellen DeGeneres and Alyssa Milano.
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