On Misleading Ads Issue, Top Court Deadline To States To Deal With Complaints | Read

Observing that misleading advertisements could cause great harm to the society, the Supreme Court on Wednesday set a two-month deadline for the states and union territories to create a grievance redressal mechanism to deal with complaints against such ads.

Issuing a slew of directions to curb misleading advertisements, a bench of Abhay S Oka and Ujjal Bhuyan said they could cause great harm to the society and that it was essential to stop them and save the ignorant masses.

The state governments, the court said, should create mechanisms for members of the public to lodge complaints against objectionable advertisements prohibited under the Drugs and Magic Remedies Act, 1954.