"People Want Pesticides-Free Food. Organics Is Best Option For It": Amul's Jayen Mehta
India has a vast variety of organic farmer base which is not sure of the competence of the market. On the other hand, people aren't quite sure of the brand they should buy their organic foods from. Amul as an established value for money brand comes in to bridge and create the trust amongst both the farmers and the people. Amul's MD Jayen Mehta on Serious Business with Manvi Sinha Dhillon.
