Pharma cos targetting niche products to stay fit

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  • Published On: January 19, 2009
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Indian pharma companies are increasingly relying on positioning themselves in niche or specialty areas to increase their revenues. Diabetes patients saw a revolution in insulin drugs last year, when Shreya Life Sciences launched the world’s first oral insulin under the brand name of 'Oral- Recosulin'. The company’s top brass already announced that it is bullish on specialty products.

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