Prefer ITC for earnings certainty: ICICI Securities
Anand Mour, FMCG analyst at ICICI Securities, says ITC is well placed to tackle higher VAT rates by state governments via price hikes. He says ITC is one of the very few businesses that have great pricing power. HUL, on the other hand, will continue to face tough operating environment with rising competition and potential price wars in its product categories.
