With a leadership wrangle within the BJP, to project or not to project a "face" for the next General Elections is the question. "We will have the face of the party in 2014," senior leader Arun Jaitley has told NDTV. Only a few weeks ago, his party president Nitin Gadkari said no one person would be projected and that the 2014 polls would be fought under a "collective and united" leadership.