Celebrate Success Without Rejecting Failure

'It's risky, requires a lot of hard work and guarantees nothing' – that's how entrepreneurs of today describe their start-up journey. With a few stories of immense success, India now is the hub for the third largest number of start-ups in the world. However, behind every success story are the many falls, failed ideas and plans that did not work out. But for these entrepreneurs, it's all about recovering from these blows to come back with even better ideas and plans. Failure isn't a liability in the start-up ecosystem and those who have experienced failure make the best employees. We decode the modern day start-up ecosystem through the eyes of those behind start-ups like Grofers, Edukart, FabAlley and Sports365.