NDTV India's Ravish Kumar speaks on a hoarding that says "Ravish ka time ab nahin rahan Prime (Ravish's Prime Time ends now)". "Ravish's time cannot end... In journalism, the common man will always search for someone like Ravish. Please don't worry about whether I am around or not... If their (rival channel's) media planner team had asked for my view on them spending lakhs on predicting my end, I would have said 'please distribute that money to poor journalists, I will leave Prime Time and go home'." Ravish Kumar's speech was made in the context of a hoarding put up by the rival channel in December last year that said "Ravish ka time ab nahin rahan Prime."