At NDTV-Dettol Banega Swasth India's 12-hour #SwasthyaMantra telethon, Todd Jacobson, Senior Vice President of Social Responsibility, NBA, spoke about how NBA family helped people during the Coronavirus pandemic. The NBA family undertook acts of caring like distributing food or dropping off groceries to the neighbour's house. NBA also raised over 100 million dollars which helped in providing personal protective equipment (PPEs) to medical professionals and helping those in need.