After Group M's projections for the ad industry, it's Pitch Madison that claims that the industry will grow 16.8%. Both agencies claim an above 50,000 Crore growth. Also see an activation by Britannia that used technology effectively to bring smiles on the faces of kids studying in NGO run schools. Also on the show, we had an interaction with the founder & CEO of Sulekha.com on the "other side" of the much exploited word: entrepreneurship.