The Story Behind Brand Ikea

Watch a special episode on furniture brand Ikea. The iconic furniture brand, known for its ready to assemble furniture at an affordable price. It is all set to finally enter the Indian retail market. But what is the story behind this global brand? We find out. Also on the show, Samsung tops the list of India's most attractive brands, find out which are the other ones that have made it to the list. And for all TV detractors, the Pitch-Madison report credits TV to a growth in ad expenditure in 2015.