Price hikes were unprecedented, says Domino's
Jubilant FoodWorks, which runs the Domino's Pizza food chain in the country, has hiked pizza prices by 11 per cent since May 2011. Ajay Kaul, CEO & Whole time Director of Jubilant FoodWorks, said that price hikes taken in the current year were unprecedented and have not impacted the demand yet. "Price elasticity of demand is not a concern for us as of now," he said while speaking to NDTV Profit.
