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Price hikes were unprecedented, says Domino's

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  • Published On: December 08, 2011
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Jubilant FoodWorks, which runs the Domino's Pizza food chain in the country, has hiked pizza prices by 11 per cent since May 2011. Ajay Kaul, CEO & Whole time Director of Jubilant FoodWorks, said that price hikes taken in the current year were unprecedented and have not impacted the demand yet. "Price elasticity of demand is not a concern for us as of now," he said while speaking to NDTV Profit.
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