Pricing down in Q3 on cut in ad spend by large FMCG cos: ENIL

Prashant Panday, ED & CEO of ENIL says that Advertising has been under pressure as clients have been cutting back on ad spend on the back of economic uncertainties. "Typically large spenders like FMCG have been under pressure as they have cut the volumes out and we have to substitute them with more Govt and real estate [clients] which gives you lesser price. That is the reason pricing has come down this quarter," he said. He further said that the sentiment may take longer to lift.