By partnering with various state governments and non-governmental organisation, Project Baala, an initiative focusing on menstrual health and hygiene, is distributing reusable pads free of cost to help women and girls in the underprivileged community manage their periods in a safe and hygienic way during the ongoing pandemic. From March 2020 till now, the initiative has provided over 2.7 lakh sanitary pads free of cost to more than 90,000 poor women and girls including those who migrated back to their villages during the lockdown.